My daughter Sarah is very adept at writing pithy Tweets that are full of humor and pathos. She also uses Instagram and writes a stunning caption. I am crawling in Social Media while she is running. So when she told me about this book Jab, Jab, Jab, Right Hook, I knew I needed to read it and practice telling my story in the noisy social world.
It makes me think of my grandmother who was born into the horse and buggy world of 1900 and moved gracefully to the man-on-the-moon world of the 1980s without seeming to bat an eyelash. Then in 1982 we took her to the movie theater to see E.T. the Extraterrestrial with us. Her eyes transfixed on the screen, all she could say was "Oh my." I feel that way reading Gary Vaynerchuk's book. I have gracefully tackled values communications, and storytelling, but a team of people from Nabisco watching the Super Bowl looking for a chance to tweet about Oreos?? Oh my.
I use Pinterest and Facebook only for personal stuff. I have 3 Twitter accounts, only one of which is personal. I have 4 blogs, only one that is personal. I cannot figure out Instagram, yet. Is it possible for a 51 year old to become adept at storytelling on these platforms? Yes, and I may never be as wonderful at it as my daughter is.. I will have fun trying.